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Restart India COVID Response

A Messaging Campaign to help Mitigate the Current Covid Crisis in India

The second wave in India has caused a surge in coronavirus infections and deaths. India is recording over 400,000 infections per day and close to 3,000 deaths per day, putting enormous pressure on the medical and other infrastructure. 

Given the severity of the COVID-19 crisis in India, Restart Partners, ARTHAN  (India), Breakthrough India Women Rights Organization (India), Facebook, and University of Washington Communications Leadership Program along with a growing list of partners launched a targeting messaging campaign in India focused on:

  1. How to care for someone you love who tests positive by treatment at home and reducing the number of people rushing to hospitals.
  2. General mask and social distancing campaign – an ongoing issue.
  3. Messaging to help reduce vaccination hesitancy

Please join us and support in this effort by donating (donate button below).